I had no idea what this was until after I researched it. The artist, David Taylor, puts it beautifully on his website:
At the yearly induction ceremony, each recipient speaks passionately about how being a Canadian is intrinsic to who they are and to their success. Even if they have been living outside of Canada for many years they never forget where they came from. It is this path, both success and to each inductee’s Canadian roots that inspired the visual language of this brand.
It’s interesting being an American. I’m proud of it, but I wouldn’t say I’m extremely attached to our country or anything. Learning of Canada’s Walk of Fame makes this teensy part of me want to be from Canada. Watching the Olympics made want want to be from Canada. Clearly they are superior to us: they call garbage disposals (brace yourself) garborators. Isn’t that fantastic? They have lumberjack competitions and plaid and sled dogs. And bobsleds. And did I mention plaid? And their graphic design for the Olympics blew me away (see here.) I guess it’s all perspective, though. When I backpacked Europe I almost cried when I got home and finally saw this at the airport:
I guess you can chock it up to say I was simply exhausted and so grateful to have free public bathrooms and drinking fountains, something I will never take for granted again. :)
Canadians have other cool and unusual words as well Eh. They do not have couches they have chesterfields, they do not have bathrooms but rather washrooms, they do not have napkins either they are called serviettes, they do not have beanies they have toukes (too-ks) they think they won the war of 1812 but yet we are still here and they were not established until 1867. They have free Health insurance but pay an absurd 15% sales tax above the outrageous 40% ish income tax. Oh yeah I almost forgot they have Poutine (Poo-teen) And last but not least on occasion you will run into people that can not use a fork they use it upside down. Their National mascot is a Beaver how cool is that they won’t shoot you they’ll just cut your trees down. So there is My rant on Canada Eh. P.S. their cops don’t drive cars or trucks but rather use Horses (see Canadian Mounted Police)